What is “Point of Decision”?
Point of Decision = displaying targeted advertisements to a motivated buyer when they are ready to make a purchase.
Why are the CAS sites “HYPER” Local?
The CAS sites target tightly defined geographic targets - individual communities and college towns that frequently have a radius of 10 miles. In addition, CAS sites become part of the community lexicon with branding and offline visibility that become part of the fabric of the community.
Who are CAS’s users?
The majority of CAS’s users are college students aging from 18-25. In addition, CAS also includes in it user group members of the surrounding community including: faculty, families, and local professionals.